Archive for the ‘ Punctuation ’ Category

Top 3 writing goofs of the week

March 8, 2012

I’m often asked, “What are the most common errors you see people make when they write?” Here are the top three I’ve run across repeatedly this week.

Goof 1: Writing “it’s” when you really mean “its” (or vice versa)

Remember: The word “it’s” is a contraction for “it is.” And the word “its” is the possessive form of “it.” It’s really that simple!

Wrong: Turn the box on it’s side. (You would not say “it is” side.)
Right: Turn the box on its side (possessive form of “it”).

Wrong: I saw the movie, and it’s similarity to the book was amazing. (You would not say “it is” similarity.)
Right: I saw the movie, and its similarity to the book was amazing (possessive form of “it”).

Wrong: Its the right way to do things.
Right: It’s the right way to do things (the contraction for “it is”).

Goof 2: Joining two sentences with a comma

First, recognize when you have two sentences. You can join sentences with a semicolon, colon or conjunction.

Wrong: I like this, it is simple and to the point. (This is a run-on sentence.)
Right: I like this; it is simple and to the point.

Wrong: I am sure of one thing, you can’t get blood from a turnip. (This is a run-on sentence.)
Right: I am sure of one thing: You can’t get blood from a turnip.  (more…)

Punctuation pitfall at Post

July 23, 2010

Only when I’m on vacation camping in Michigan do I have time to sit down and read what they’re putting on breakfast cereal boxes these days. (Experienced copywriters write this stuff, yes?)

So imagine my surprise to find a glaring error on a box of Post Shredded Wheat (spoon size, vanilla almond flavor) while eating breakfast at our Ludington State Park campsite this month.

The golfer on the front of the box leads the unsuspecting breakfast reader to copy on the side, which reads: “Tee off every morning with the goodness of Post Shredded Wheat cereal, it provides natural fiber and antioxidants from whole grain to help you feel good so you’re ready to take on the challenges of the day.”

Apparently for the copywriters and editors at Post, the challenge of the day involves punctuation; clearly, that was a run-on sentence. (more…)