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    When you’re preparing an important speech or keynote presentation, do you tend to default to one of these four opening lines? You begin with a long line of thank-you’s to people we may […]
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    Worried whether your speech has the power to connect with listeners from very different backgrounds and levels of experience? Jump-start your thinking with these seven steps based on a Cicero Speechwriting Award-winning keynote […]
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    Your audience will thank you if you skirt the predictable – and instead give them something to think about or act upon after the evening is over. For many executives, receiving an award […]
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    Brand messaging and website copywriting

    Yet again this week – for the third time in six months – I heard another colleague complain about a problem threatening her company’s reputation, sales and future growth: “Our new website design? […]
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    Last week a fellow speechwriter called for some advice: Her potential client, a professional speaker, needed a new “generic” speech and was asking for a proposal. My fellow speechwriter was concerned because no […]
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    I’m often asked, “What’s the biggest mistake people make when they write?” The answer? They simply start writing – and fail to do their best thinking first. Here’s a fix: Before you start […]
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    1. Circle every weak “to be” verb: be, am, is, are, was, were. Rewrite as many as you can using action verbs. 2. Make two sentences out of one long sentence. 3. Circle every pronoun: he, […]
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    Think about the last time you delivered a Big Hairy Audacious Presentation to your management team, customers, prospects or peers. How did your prep go? Were you awash in so much awesome material […]
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    Have you ever attended an event with a cadre of amazing speakers – one after the next – that still felt a bit stilted? Disjointed? Disorganized? Even downright awkward? Maybe that’s because the […]
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    There we were – stuck in the boardroom on a Tuesday afternoon, three drafts in on a keynote speech – and I’d pretty much wrung all the best stuff out of my executive’s […]
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