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“I thought Teresa did a great job writing the article and really understood the benefits associated with the [enterprise asset management] system.”
– Mike Teply, City of Topeka Public Works
Read more on the recognition page. |
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What’s the next compelling story you need to tell?
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Are you ready to captivate your constituents by adding a “wow!” factor to this year’s annual report?
- Do you need to create electronic and print publications that are relevant and enticing for busy, mobile employees?
- Are you charged with explaining – and then promoting – a complicated policy or program?
- Do your materials need a creative touch
and a professional polish to boost your brand in the marketplace?
- Are you concerned whether your marketing communications campaign will deliver results – by next quarter?
- Does your website require rich, engaging content – not just a physical facelift?
- Do you need articles and case studies written and placed to position you as an industry expert?
- Are you bored by presentations and speeches that are too routine and ridden with clichés and predictable phrases?
- Will you be sharing thought leadership at an important meeting of your peers or stakeholders – but need help writing your speech?
- Do you want to add life back into your language?
Contact Zumwald & Company today.
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We help clients develop a strategy for every project, program and campaign.
To inspire audiences to action, you must have a strategy based on analysis. Creating the right strategy starts with getting inside your head and asking all the right questions.
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We specialize in corporate and employee/member communication and publications.
You can build trust, support and engagement by being clear, open, honest and credible with people who have a vested interest in your organization: employees, members and stakeholders.
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We specialize in customer communication, marketing communications, publications, and media relations/public relations.
If you want to move the needle, don’t just share key messages. Instead, dig out and tell the compelling stories that stand to change the behavior – and the lives – of your customers, clients, constituents and the public. |
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We write speeches for leaders that are memorable long after the
engagement
is over.
Reading any old narrative aloud isn’t the same as delivering a well-written speech – with purpose, passion and power – that’s styled for a specific audience and crafted for the ear, not the eye. Collaborate with a trained speechwriter – and leave a lasting impression. |
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A quote is a terrible thing to twist
What were they thinking? Change a quote by Dr. Martin Luther King Jr., one of the most revered activists, writers and orators of the 20th century?
The deed is done, but many are calling for it to be undone. Here’s what chiselers of the Martin Luther King Jr. Memorial in Washington inscribed on the north face of the granite monument:
“I was a drum major for justice, peace and righteousness.”
Huh?
Here’s what King – whose words are studied and respected by serious speechwriters everywhere – actually said in a sermon to a congregation of believers at Atlanta’s Ebenezer Baptist Church on Feb. 4, 1968:
“If you want to say that I was a drum major, say that I was a drum major for justice. Say that I was a drum major for peace. I was a drum major for righteousness. And all of the other shallow things will not matter.”
Eloquent. Powerful. Thought provoking.
The one-sentence paraphrase not only falls flat – but worse – conveys the wrong message. Read the rest of this entry »
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