The Win Way of Selling manual for sales managers and sales staff at WinWholesale

Project: The Win Way of Selling manual for sales managers and sales staff at WinWholesale

Scope: Collaborate with the regional vice presidents and the vice president of sales at WinWholesale to develop a sales primer from scratch. This manual is intended to become a training guide and reference tool for sales managers and sales staff – a “how to” resource customized for the WinWholesale organization. Chapters will cover everything a salesperson needs to know – from product knowledge, vendor representatives and customers, to different types of sales calls and their approaches.

Services provided: Strategy development with the client; research and review of background materials; extensive, in-depth interviews to gather content; book outlines; creative concept development; copywriting; incorporation of graphics and advertisements; and design, layout and proofreading. A user-friendly, easy-to-read, 92-page manual was developed, printed and delivered.