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A 5-step writing process for better B2B communications

When your team has to write a high-stakes document such as a white paper, e-book or case statement, what’s your approach? How do you avoid going in multiple directions and producing an endless number of drafts? How do you get input and feedback from leaders on your team — and be efficient at the same […]

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The biggest mistake teams make when collaborating to write high-stakes brand content

The client on the end of the line was desperate. The clock was ticking, and internal attempts to write high-stakes brand content as a team weren’t working. Could I assist? I met with the client to discuss the scope of work. “What writing process have you used to work with the subject matter experts on […]

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Can a panel discussion change the way people think or behave?

Last week a fellow speechwriter called for some advice: Her potential client, a professional speaker, needed a new “generic” speech and was asking for a proposal. My fellow speechwriter was concerned because no specific audience had been defined, and how in the world could she write to a nameless, faceless bunch? First, I told her […]

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10 power questions you must ask when your speech hits a wall

There we were – stuck in the boardroom on a Tuesday afternoon, three drafts in on a keynote speech – and I’d pretty much wrung all the best stuff out of my executive’s head. He was done. But his speech was not. The holes toward the end were gaping. Meanwhile, the clock was ticking. Just […]

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Let’s get personal

Want to engage your audience right upfront? Try sharing a little piece of yourself. That’s what I did last night as emcee of the Woman of Distinction Awards Reception-Dayton for Girl Scouts of Western Ohio. The event at Dayton’s Schuster Center celebrated the legacy of Girl Scouting by honoring six exceptional women in the Dayton region who […]

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Some good advice for speechwriters

Want to write more speeches for existing clients? Want to get new speechwriting clients? Serendipity is only part of it, according to Sandra Yin, a writer based in Maryland and a colleague of mine. Sandra recently interviewed me and four other speechwriters from across the United States and in the United Kingdom about how to break into […]

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