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Communication skills

Why your C-suite needs to use the same public speaking coach

A C-suite that’s looking to elevate itself should look no further than its public speaking coach. Why? Because executives and others who learn how to be better public speakers can improve their value by as much as 50 percent, according to billionaire Warren Buffett. That’s the nugget he gave to a roomful of Columbia University […]

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Why so many corporate stories are boring

When you tell a corporate story — no matter what it’s about — do you delight with details? Details can turn a boring story into an intensely interesting one so that readers are intrigued enough to keep on reading. Here are excerpts from a corporate story about a company planning a major move to a […]

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Why you should focus on feelings in B2B storytelling

Stories that make readers feel something are more likely to be remembered. So check your corporate storytelling for basic human emotions. Noted psychologist Robert Plutchik said there are eight primary emotions along with secondary and tertiary emotions. The eight primary emotions are: Joy Trust Fear Surprise Sadness Disgust Anger Anticipation Let’s look at an example. In a […]

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Do you know the 5 fundamentals of corporate storytelling?

Corporate stories are no different than any other story. They simply have a business purpose and a business context. When it comes to corporate storytelling, it’s important to know and apply the basics — whether you’re writing B2B articles, interviews, content, collateral, websites or white papers. Here are five corporate storytelling fundamentals you should know. Who are the characters in […]

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A 5-step writing process for better B2B communications

When your team has to write a high-stakes document such as a white paper, e-book or case statement, what’s your approach? How do you avoid going in multiple directions and producing an endless number of drafts? How do you get input and feedback from leaders on your team — and be efficient at the same […]

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Executive communications: Is your speechwriter putting you on the spot?

CEOs and other leaders who’ve never worked with a speechwriter before sometimes wonder about the process. “How will this speechwriter get my ideas to resonate with the audience I need to influence?”   It’s an important question in executive communications. Because when you work with a speechwriter, it’s the speechwriter’s job to do the hard […]

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Public speaking tip: Connect the dots when sharing facts and figures

In certain speeches, sometimes it’s important to the message to share a few facts and figures, numbers and statistics. Here’s my question for public speakers: Do you take the time to connect the dots? A colleague of mine in the Professional Speechwriters Association, Carlos Razo, has a Ph.D. in economics. As special assistant and adviser […]

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The biggest mistake teams make when collaborating to write high-stakes brand content

The client on the end of the line was desperate. The clock was ticking, and internal attempts to write high-stakes brand content as a team weren’t working. Could I assist? I met with the client to discuss the scope of work. “What writing process have you used to work with the subject matter experts on […]

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Three things your speech ending needs to do

When you deliver a speech or presentation, everyone knows the first thing you say matters. But do you want to know the truth? The last thing you say matters even more.   Think about how you ended a recent speech.  Did you leave the audience feeling satisfied? Attracted to your Big Idea? Ready to act […]

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