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Writing resources

How to pinpoint the purpose of your corporate story

Corporate storytelling must have a business purpose and a business context. Do you know your story’s WHY or reason for being? Try this formula:  Fill in the blanks of the following sentence to create a purpose statement that will guide your corporate storytelling from start to finish.   The purpose of this story is to show how […]

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Do you know the 5 fundamentals of corporate storytelling?

Corporate stories are no different than any other story. They simply have a business purpose and a business context. When it comes to corporate storytelling, it’s important to know and apply the basics — whether you’re writing B2B articles, interviews, content, collateral, websites or white papers. Here are five corporate storytelling fundamentals you should know. Who are the characters in […]

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How to gain back more time for deeper strategic thinking

If you’re an executive, you’re likely giving speeches and presentations with important messages related to your company’s mission, vision and expectations for your team. But how effective and efficient are your speeches and presentations? Take this simple quiz to find out. First, think about the last speech or presentation you gave on mission, vision or […]

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6 questions to ask before you start to write

I’m often asked, “What’s the biggest mistake people make when they write?” The answer? They simply start writing – and fail to do their best thinking first. Here’s a fix: Before you start to write anything, always take a moment to answer these six questions: WHAT is the point? WHO will be interested in this? […]

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Policinski: ‘We need people in the creativity business’

I enjoyed hearing veteran journalist Gene Policinski of the Newseum Institute talk about “The Future of Principles” at the National Press Club in Washington, D.C., last month. Policinski, chief operating officer of the Newseum Institute and its First Amendment Center, gave the keynote address at “A Capital Event,” a one-day conference by the American Society […]

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Writing to persuade? (Invoke Cialdini)

Do you rely on electronic communication as your “first touch” when marketing to prospective customers or clients? If so, consider applying Robert Cialdini’s Six Principles of Influence when crafting your message, and see if you get better results. Every day HR pros around the country recruit “passive” candidates by sending targeted emails and LinkedIn messages […]

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