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Writing resources

6 questions to ask before you start to write

I’m often asked, “What’s the biggest mistake people make when they write?” The answer? They simply start writing – and fail to do their best thinking first. Here’s a fix: Before you start to write anything, always take a moment to answer these six questions: WHAT is the point? WHO will be interested in this? […]

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Policinski: ‘We need people in the creativity business’

I enjoyed hearing veteran journalist Gene Policinski of the Newseum Institute talk about “The Future of Principles” at the National Press Club in Washington, D.C., last month. Policinski, chief operating officer of the Newseum Institute and its First Amendment Center, gave the keynote address at “A Capital Event,” a one-day conference by the American Society […]

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Writing to persuade? (Invoke Cialdini)

Do you rely on electronic communication as your “first touch” when marketing to prospective customers or clients? If so, consider applying Robert Cialdini’s Six Principles of Influence when crafting your message, and see if you get better results. Every day HR pros around the country recruit “passive” candidates by sending targeted emails and LinkedIn messages […]

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Phrase finding

Writer’s block? Need a great, inexpensive resource to get your creative juices flowing? Check out The Phrase Finder at http://www.phrases.org.uk/. If you’ve just written another boring, predictable headline and need some fresh ideas, search on a keyword through The Phrase Thesaurus for a minute or two. Scroll down the “phrases found.” What catches your eye? […]

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