“Seek to Find the Other Side”

FORMAT: Speech

CLIENT: Executive at a North American company with 65,000+ employees

INDUSTRY: Automotive

OPPORTUNITY: To celebrate and honor Dr. Martin Luther King Jr. Day in January

CHALLENGE: To confront long‑held assumptions and invite colleagues to question what they’ve “always been told” so they actively seek the fuller truth about other people instead of accepting a single, biased story as reality.

SERVICES: Speech strategy/alignment to corporate strategy, planning, interviewing, research, message and framework development, speechwriting, line editing, executive speech coaching

APPROACH: Build the talk around one clear story: the speaker’s visit to the National Civil Rights Museum, told in simple scenes and surprising details. Then use that story as a bridge to how we judge people at work.

Storytelling is at the center of the approach, with a strong narrative arc (what “we all know,” what the speaker discovered and how it changed her thinking) that leads to a concrete challenge for the audience.

The standout techniques are repetition of key phrases (“we all know” and “another side” and “seek to find the other side”); direct questions to the audience; rhythmic lists; and short, punchy sentences that make the ideas easy to remember and hard to ignore.

SAMPLE: Request a copy of the speech