“Free Enterprise at Work: How Winsupply’s Business Model Gives Everyday People the Freedom to Earn Their Own Success”

FORMAT: Speech

CLIENT: Rick Schwartz, board chair, Winsupply Inc.

INDUSTRY: Wholesale distribution

OPPORTUNITY: To address college students majoring in economics, business, political science, history or journalism about the practical, not theoretical, aspects of free enterprise

EVENT: Road to Freedom Seminar: Secrets to Advancing Free Enterprise Over Socialism, the Center for Entrepreneurship & Free Enterprise, Young America’s Foundation, Reston, Virginia, Sept. 21, 2019

CHALLENGE: To overcome young adults’ skepticism about free enterprise by proving, through the Winsupply model and its stories, that a for-profit, small‑business system based on sharing, trusting and helping can be a powerful force for good that enables everyday people to earn their own success.

SERVICES: Speech strategy/alignment to company strategy, planning, interviewing, research, message and framework development, speechwriting, line editing, executive speech coaching

APPROACH: Build the speech around a clear contrast: the “free enterprise is broken” narrative students were hearing versus the lived reality inside Winsupply’s owner-operator model.

Storytelling is central: The speaker walks the room into an imagined business partnership, then leans hard on the personal journeys of Scott, Greg and Dean to make the free enterprise system feel human and real.

Techniques that stand out include:

• A conversational, question-driven opening (“Imagine this scenario,” “would you believe me?”)
• The simple rule-of-three hook (“sharing, trusting and helping”)
• Repeated key phrases (“earn their own success,” “free enterprise”)
• Direct call to action that hands the message to the students to carry back to campus

SAMPLE: Read the speech, which won the 2020 Cicero Speechwriting Award in the Economics category

View the speech being delivered

“Rick … the room full of students and more than 4,000 online viewers who have watched your talk benefit from your perspective.”

CENTER FOR ENTREPRENEURSHIP & FREE ENTERPRISE
Young America’s Foundation, Reston, Virginia