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The need for speed and the incessant onslaught of daily distractions can cause corporate storytellers to skip steps in the storytelling process to meet the next deadline. This practice can lead to mediocrity and dilute the strategic benefits of corporate stories for the organization.
The moment you bore or confuse a reader, or share a story that lacks purpose or impact, it’s over. A story that’s not a compelling read will most likely be abandoned. And you don’t get a second chance to win that reader back.
Once you’ve lost the opportunity to begin changing someone’s thinking or behavior with a story, you’ve lost the power of memorable corporate storytelling: the ability to use stories to influence an outcome intended to move the organization forward.
Fortunately, there’s a way ahead. Find out from an award-winning B2B storyteller!
Download this free e-book: “The Ultimate Guide to Memorable Corporate Storytelling” by Teresa Zumwald, Zumwald & Company, LLC.