“Let’s Stop Looking for ‘Cultural Fit’ – and Instead Hire for Cultural Add”

FORMAT: Speech

CLIENT: Executive at a North American company with 65,000+ employees

INDUSTRY: Automotive

OPPORTUNITY: To celebrate and honor Hispanic Heritage Month in September

CHALLENGE: To persuade leaders to abandon the comfort of hiring people who resemble themselves and instead intentionally seek out candidates who bring different perspectives, experiences and strengths that the organization does not already have.

SERVICES: Speech strategy/alignment to corporate strategy, planning, interviewing, research, message and framework development, speechwriting, line editing, executive speech coaching

APPROACH: Build the speech around three short success stories from real employees, using their journeys as proof that hiring people who are “different and more” pays off in performance.

Mix storytelling with simple data points, a string of rhetorical questions, contrast (“fit” vs. “add”), repetition (“similarity and sameness”), and direct audience challenges that turn the closing lines into a clear call to action.

SAMPLE: Request a copy of the speech

“I call that (presentation) a ‘HOME RUN’ delivery of everything we covered for weeks … Great job!” 

DISTRICT MANAGER FEATURED IN THE SPEECH
North American company with 65,000+ employees