Persuasive writing program earns praise from GCHRA’s HR pros

ENGLEWOOD, Ohio, March 20, 2015 – Attendees at the Feb. 24 Staffing & Recruiting program hosted by the Greater Cincinnati Human Resources Association (GCHRA) gave Teresa Zumwald outstanding evaluations for her “Write to Persuade Passive Candidates” presentation, according to Joy Lovejoy, a member of GCHRA’s Staffing & Recruiting Committee.

Zumwald presented a 90-minute program that covered the psychology of persuasion and the elements of persuasive writing. During the writing workshop portion of the program, attendees applied the six principles of influence, discussing ways to improve writing samples submitted by attendees before the session.

Here are a few comments shared by some of the 64 human resources professionals attending:

• “She got the group engaged, and there was a lot of valuable material.”
• “The presentation was well done and simple to understand. The presenter gave us usable takeaways.”
• “Very relevant information with great tips/examples provided. Teresa is a very engaging speaker.”
• “I thought the entire presentation was very helpful.”
• “I think the persuasive writing topic was quite relevant and most important.”

Here are parts of the program attendees said they enjoyed most:

• “Seeing actual writing samples”
• “The speaker – very good at communicating. It was also great to hear about the challenges other people face”
• “The writing examples submitted by participants and how they could be improved”
• “The actual presentation regarding the six principles by Robert Cialdini and step-by-step advice of how to write an eye-catching email to passive candidates” ■