“We Can Create a Better Experience for Women in the Workplace”

Female statue standing in front of a giant American flag with the words "Together, We're Strong".

FORMAT: Speech

CLIENT: Executive at a North American company with 65,000+ employees

INDUSTRY: Automotive

OPPORTUNITY: To celebrate and honor Women’s History Month in March

CHALLENGE: To persuade leaders and colleagues to confront the compounded barriers women face at work and to actively change everyday behaviors so all women have a genuinely better experience in the workplace.

SERVICES: Speech strategy/alignment to corporate strategy, planning, interviewing, research, message and framework development, speechwriting, line editing, executive speech coaching

APPROACH: Build the speech as a simple, clear journey:

Name the problem
Show how it feels at work
End with a direct challenge to the audience to inspire action

Lean heavily on storytelling, using vivid personal and historical stories (a Walmart executive, Eleanor Roosevelt and Marian Anderson) so people could see and feel what “showing up” looks like, especially at work.

Techniques that stand out include repeating short, punchy phrases (“show up, speak up, leg up”), asking direct questions to pull listeners in and closing with a memorable call to action: “Change is powered by YOU.”

SAMPLE: Request a copy of the speech

“What a great message! Very interesting stats!! Love your ‘show up!’ call to action for all.”

AUDIENCE MEMBER
North American company with 65,000+ employees

“​We Can Create a Better Experience for Women in the Workplace”

“We Can Create a Better Experience for Women in the Workplace”