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Executive Communications: Featured Projects

Ghostwriting

  • Facilitate five in-depth Q&A sessions with a diverse team of executives to collect the "past, present and future" story needed to build a solid case for support for an ambitious, multimillion-dollar capital campaign, the largest in the organization's history; write and deliver the 20-page case for support needed for face-to-face meetings with partners and major donors.
  • Conduct extensive research and interview executives to outline and write a prospectus and case statement for a $25 million capital campaign for a hospital. This case for support drove all other collateral developed for the campaign, which raised more than $27 million.
  • Lead a team of HVACR experts in creating a 246-page step-by-step "Success Book" with eight chapters to help business owners develop and execute a winning business plan.
  • Partner with several writers to conceive, write and edit a binder full of content for a Better Business Bureau Eclipse Integrity Award submission covering management practices, customer and shareholder relations, marketing and sales, reputation and other business topics. This comprehensive submittal ultimately won in the category of 1–10 employees.

"Love the ending, by the way … great tie back to the beginning for the close. One last thing: You did a great job of un-politicizing this, which I couldn’t have done."

A CHAIRMAN OF THE BOARD

"Excellent job! Great interview. Spot on. I wouldn’t change a thing. He told me he really enjoyed working with you!"

RICK SCHWARTZ
Winsupply

"Teresa has done a wonderful job of writing, organizing and rationalizing our rapidly evolving thoughts as well as all of our previous drafts and their most numerous notes."

JOSEPH BENSON
Benson Brand Strategy

Op-Eds & Letters

  • Write a strong letter of support, with stories and supporting evidence, for an executive nominated for a national award (this executive ultimately won the award).
  • Write an editorial on behalf of a foundation executive announcing that a three-year pilot program – now proven – would be transitioned and integrated into the fabric of a longtime business organization in the community.
  • Work with a regional executive to draft a persuasive letter convincing hand-selected participants to register, attend, participate in and graduate from an inaugural management academy: a nine-month program to help them launch or grow the HVAC side of their business.
  • Partner with a chairman of the board and his financial adviser to write a highly sensitive letter – directed to key managers – announcing a change in shareholder status for two global organizations. The letter shared how this change came about, what’s changing and what it means for key managers.
  • Work with a company president and chief operating officer to help with change management by drafting a letter outlining a new direct sales and service process for technical customers. The letter described three specific changes – and how they would be implemented in the field – to provide better customer service.

"Many thanks for your excellent draft letter for the key managers. Everyone is very happy with the text, so no changes are needed. I suggest we don't have the call today as your text is already perfect!"

FORMER CHAIRMAN OF THE BOARD
Two global manufacturing companies based in Europe

"Reading your column in the Sunday paper … congratulations on a really well-done piece that so effectively articulates everything you have espoused throughout your entire career."

ATTORNEY
Comment on an op-ed piece ghostwritten for a client

"Thanks, Teresa! I knew it would be a good idea for you to help give some structure to their message! You’re the greatest!!"

AMY HAYDE
Cambridge Design

Talking Points

  • Collect data during eight roundtable discussions at a daylong industry advisory council meeting to identify ways to improve the working relationships between independent manufacturers’ representative agencies and wholesalers. Compile findings, conclusions and recommendations in a final report ready for presentation to the advisory council.
  • Draft talking points to help an executive prepare for an in-person interview with a reporter for a national foundation publication.
  • Work with three executives in the C-suite to draft an engaging document that defines the corporate culture for internal training and employee presentations.

"Again, you were spot on with what the message should be: ‘Wake up!’ (Nice parallel with the dust storm!)"

MANAGING DIRECTOR
Global manufacturing company based in Europe

"Looks really good! Logical flow with key points easy to follow. Thanks!!"

RICK SCHWARTZ
Winsupply

"I have arranged a management meeting in October to discuss your excellent document. I will keep you posted!"

FORMER CHAIRMAN OF THE BOARD
Two global manufacturing companies based in Europe