“You Can Commit to Allyship by Joining a Team Member Network”

FORMAT: Speech

CLIENT: Executive at a North American company with 65,000+ employees

INDUSTRY: Automotive

OPPORTUNITY: To celebrate and honor Pride Month in June

CHALLENGE: Some team members did not feel included or supported by other team members at work; others were passive about allyship.

The speaker wanted to educate all team members about the value of becoming an ally to others and persuade all team members to join a Team Member Network.

SERVICES: Speech strategy/alignment to corporate strategy, planning, interviewing, research, message and framework development, speechwriting, line editing, executive speech coaching

APPROACH: Make a clear, practical case for why the company needs a more inclusive culture, and then end with a simple, specific next step: join a Team Member Network.

Use short, real stories and examples, questions to the audience, repeated key phrases and direct challenges (“raise your hand” and “do it today”) to keep people engaged and move them to act.

SAMPLE: Read excerpts from the speech