BRAND MESSAGING
You know in your head what you do.
How you do it. And why.
Now let’s tell the world.
Are you a startup or an established business that’s changing focus or looking to expand?
Your marketing won’t be effective without an accurate, clear, concise and compelling brand messaging platform that tells the right story about your company and your product or service.
Businesses that try to create or refresh a website, develop sales collateral or launch a marketing campaign – without a brand messaging platform grounded in solid research and stakeholder interviews – waste time and money trying to figure out what to say, and how to say it, to rise above the competition and the noise.
As a result, they tend to start and stop. Restart and redo.
Meanwhile?
Sales opportunities are lost.
If you lack confidence in your brand messaging, and worry you’re telling the wrong story about your company and your product or service, ask yourself this:
“Have we done the hard work required to write and vet a brand messaging platform that’s our go-to for everything we say and do to promote, market and sell to our customers?”
We can help you create a brand messaging platform that tells the right story: one only your company can tell.
- We start by doing research to understand your company, your product or service, and your customers and competitors.
- We interview stakeholders to learn things you may not know.
- We compile key messaging concepts for your consideration and lead further discussions.
In the end?
We use everything we’ve discovered together to write a brand messaging platform with elements that suit how you go to market.
No matter what you need — a Company Messaging Platform, Product Messaging Platform or Service Messaging Platform — we dig deep to help you define and then refine elements such as these:
- Target audience
- Value drivers
- Positioning statement building blocks
- Positioning statement
- Brand promise
- Elevator speech
- Tagline
- Core message
- Supporting messages and evidence
- Product descriptions
- Service descriptions
- FAQs
A grounded and vetted brand messaging platform means no more scrambling when you promote, market and sell.
Instead?
You’ll finally have a foundation – with just the right words – for creating everything that’s next.
A winning website.
Sensational sales collateral.
Campaigns that compel action.
Contact us if you want to eliminate clichés, corporate-speak and confusion in your messaging — and tell a brand story that converts.
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“This is perfect! I love it. Thank you so much for diving deep and getting this out of my head.”
LOIS ELRICH
Real Change Business Coaching
