Green Apple 3 Do you rely on electronic communication as your “first touch” when marketing to prospective customers or clients? If so, consider applying Robert Cialdini’s Six Principles of Influence when crafting your [...]
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dreamstime_s_10183275 Last Sunday I discovered a way to make sure not one word is wasted when you write your next speech. Imagine someone will have to sign every word you speak for people who are deaf. Last Sunday I watched and [...]
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dreamstime_s_22959564 After the applause finally ended, and our amazing breakfast speaker left the stage, my colleague gave me that deer in the headlights look. “Wow – that was incredible!” he said. “Usually these speakers just [...]
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