When is a corporate story more than just a story? When it’s conceived and written with purpose: to help a CEO advance his or her top priorities for the organization. This month I ran a little experiment by reviewing corporate stories written for an organizational client over the last 16 months. I wanted to take […]
Executives who need speechwriting services will typically approach the engagement in one of two ways: They’ll either have a rather clear idea of what they want to say — or they won’t, so they’ll begin by sharing ideas that are literally all over the place. It’s the speechwriter’s job to help their speakers vet their original […]
Every speaker I know wants to write and deliver an award-winning speech. But what makes a speech award-winning? The best of the best? Worthy of recognition or a prize (like a standing ovation, perhaps)? It boils down to three simple things: An award-winning speech innovates. An award-winning speech communicates. An award-winning speech resonates. Let’s dig […]
Established in 1989, Zumwald & Company, LLC is a woman-owned small business providing speechwriting, speech coaching, executive communications, brand messaging, corporate storytelling, and speaking and training.
We help leaders innovate so they resonate when they communicate.
