In two years, we’ve completed a half-dozen brand messaging projects for B2B and B2C companies ranging from professional services firms to associations, coaching firms and consultants. We’ve found that when a company is new or rapidly changing, developing or revamping great brand messaging becomes a high priority for the firm. It’s work that’s typically required ahead […]
B2B companies that are growing and changing need to pause, revisit and rewrite their B2B brand messaging if it doesn’t tell the current truth about who they are, what they do and why — and how they do it differently than any of their competitors. What’s the best way to do that? If you are […]
Use this checklist to determine if you are making mistakes with your presence when you speak in public: 1. Are you using your bio as your opening (“but first, a little bit about me”)? Inexperienced speakers sometimes bait and switch: They open by tempting the audience with the promise of a fascinating topic – […]
Established in 1989, Zumwald & Company, LLC is a woman-owned small business providing speechwriting, speech coaching, executive communications, brand messaging, corporate storytelling, and speaking and training.
We help leaders innovate so they resonate when they communicate.
