Speakers deliver motivational speeches for one reason: to provide the insight, guidance and encouragement people need to achieve a defined goal. For a B2B company, that goal might be taking risks to innovate and then launch an exciting new product – or responding fast to build on momentum gained in a niche market. But unless […]
When is a corporate story more than just a story? When it’s conceived and written with purpose: to help a CEO advance his or her top priorities for the organization. This month I ran a little experiment by reviewing corporate stories written for an organizational client over the last 16 months. I wanted to take […]
Executives who need speechwriting services will typically approach the engagement in one of two ways: They’ll either have a rather clear idea of what they want to say — or they won’t, so they’ll begin by sharing ideas that are literally all over the place. It’s the speechwriter’s job to help their speakers vet their original […]
Established in 1989, Zumwald & Company, LLC is a woman-owned small business providing speechwriting, speech coaching, executive communications, brand messaging, corporate storytelling, and speaking and training.
We help leaders innovate so they resonate when they communicate.
