A C-suite that’s looking to elevate itself should look no further than its public speaking coach. Why? Because executives and others who learn how to be better public speakers can improve their value by as much as 50 percent, according to billionaire Warren Buffett. That’s the nugget he gave to a roomful of Columbia University […]
When you tell a corporate story — no matter what it’s about — do you delight with details? Details can turn a boring story into an intensely interesting one so that readers are intrigued enough to keep on reading. Here are excerpts from a corporate story about a company planning a major move to a […]
Stories that make readers feel something are more likely to be remembered. So check your corporate storytelling for basic human emotions. Noted psychologist Robert Plutchik said there are eight primary emotions along with secondary and tertiary emotions. The eight primary emotions are: Joy Trust Fear Surprise Sadness Disgust Anger Anticipation Let’s look at an example. In a […]
Established in 1989, Zumwald & Company, LLC is a woman-owned small business providing speechwriting, speech coaching, executive communications, brand messaging, corporate storytelling, and speaking and training.
We help leaders innovate so they resonate when they communicate.
