B2B companies that are growing and changing need to pause, revisit and rewrite their B2B brand messaging if it doesn’t tell the current truth about who they are, what they do and why — and how they do it differently than any of their competitors. What’s the best way to do that? If you are […]
Use this checklist to determine if you are making mistakes with your presence when you speak in public: 1. Are you using your bio as your opening (“but first, a little bit about me”)? Inexperienced speakers sometimes bait and switch: They open by tempting the audience with the promise of a fascinating topic – […]
Use this checklist to determine if you are making mistakes with your message when you speak in public: 1. Are you being unclear about your purpose? If you can’t state in one sentence the purpose of your talk, you’ll find yourself including information that does not connect, is irrelevant or both. The fix: Take […]
Established in 1989, Zumwald & Company, LLC is a woman-owned small business providing speechwriting, speech coaching, executive communications, brand messaging, corporate storytelling, and speaking and training.
We help leaders innovate so they resonate when they communicate.
