Corporate Storytelling Portfolio: Featured Projects
Bylined stories, ghostwritten articles and online content written by Teresa Zumwald have appeared in the following magazines, journals, newspapers, internal and external publications, and websites:
- Airport Consulting
- Airport Magazine
- Airport World
- American City & County
- At Your Service Magazine (Nexstar Network)
- Campus Report (University of Dayton)
- Civil Engineering News
- Coastal Voice (ASBPA)
- Dayton Daily News
- Dayton Engineer (University of Dayton)
- Diagnostic Medicine
- Dimensions (University of Dayton)
- Earth Observation Magazine
- Erosion Control
- Facility Management Journal
- The Flame (Collett Propane)
- Focus (Dayton Area Chamber of Commerce)
- Futures (The Dayton Foundation)
- Geo Info Systems
- GIS World
- Good News (The Dayton Foundation)
- Government Technology
- The Headliner (Winsupply)
- International City Management Association Newsletter
- lexisnexis.com (LexisNexis public website)
- LNG Central (LexisNexis intranet)
- Marine Technology Reporter
- The Military Engineer
- Noland Connections (Noland Company)
- Ortho Insights: Orthopedic Updates for Referring Physicians
- OSU onCampus (The Ohio State University)
- Passenger Terminal World
- Public Works
- Smart Business Columbus
- Smart Business Indianapolis
- The Spirit (Winsupply)
- Supply House Times
- Technology First (Greater Dayton IT Alliance monthly magazine)
- UD Quarterly (University of Dayton)
- URISA News
- Water Environment & Technology (WE&T) by WEFTEC
"Looks FANTASTIC!! How many times can I say this is your best stuff!! This is a great article for all our companies to learn from and I can’t wait to see it published!"
"This is really good with great quotes! Thanks for doing this article. You did a fabulous job, Teresa!"
The Dayton Foundation
“Thank you again for allowing us to collaborate with Teresa Zumwald on the recent leak detection article. Teresa was a joy to work with and the article turned out great.”
JACQUELINE M. EKEY
Articles & Interviews
Serve as managing editor and chief copywriter for a quarterly corporate magazine for 6,000 employees nationwide.
"It looks fabulous. This is a clean layout and the best Spirit magazine yet. No edits from me."
"You definitely have a way about getting us to talk it up during the interview. You did an excellent job pulling all the details into a well-written article. It has been a pleasure working with you."
SALLY A. BOYER
"Our compliments to you on how you grasped the Legrand story. Great work!"
Legrand North America
Content & Collateral
CUSTOM INFOGRAPHIC STORY
Design a custom infographic story of a proprietary, 10-step process that helps people improve their quality of life at home. This four-page piece, created for a service company in the Carolinas, was designed for three audiences: people who want to live in place as they age, families who want multigenerational living, and individuals with physical limitations or disabilities. The piece engages readers so they can discover the amenities and possibilities in a "forever home."
CUSTOM INFOGRAPHIC STORY
Design a custom infographic story that explains, step-by-step, how HVAC installation shops can get started with an exclusive, custom-installation kitting service offered by a local wholesaler in Minnesota. This story is told using three primary elements – key headlines, minimal body copy and custom illustrations – to appeal to busy decision makers who need to understand how the service works in the field before they make a buying decision.
Educate minority partners about business preparedness and succession planning by writing and designing an eight-page booklet created specifically for face-to-face meetings.
Develop the creative concept and then execute the design and development of an 80-page event program and resource guide for a biennial strategic planning meeting and vendor showcase.
Quantify key accomplishments and share stories illustrating how a global company inspired change in local communities throughout the world via its corporate social responsibility efforts in six areas: Rule of Law, Community, Customers and Suppliers, Governance, Employees and the Environment.
"I have to tell you how really impressed I am … I know you worked under a lot of pressure and with very tight deadlines. This product far exceeds my dreams and expectations."
"I commend you on the excellent job you did as writer and copy developer for the brochure ‘Troubled Waters: A National Call for Renewal.’ The level of cooperation with my staff was remarkable, and you and the rest of your team were very professional."
WILLIAM E. BULEN
U.S. Army Corps of Engineers, Huntington District
“Thanks for all of your work on this. It's really coming together.”
Homes for Life
Websites & White Papers
Develop a new site map and website copy to appeal to a diverse audience: people who want to live in place as they age, families who want multigenerational living and individuals with physical limitations. Develop brand messaging; define a "home for life"; highlight top design features for accessible homes; help site visitors distinguish between accessible modular homes and accessible site-built homes; tell an infographic story about The HFL Process; feature the credentials of the expert staff; tell the owner's origin story.
Develop a proprietary sales training manual – with fundamentals, tips and tools – to help salespeople at all levels in wholesale distribution make sales calls with confidence.
Develop a proprietary, comprehensive, step-by-step blueprint to help wholesale distributors succeed in the highly competitive commercial water heater emergency replacement market.
"One word on your proposed site map: LOVE. Talk to you soon!"
New Horizon Strategies
"We did a marketing survey of Field Sales recently and are getting better uptake on the whitepapers than I had even hoped for. Many nice comments about how their customers are enjoying them. It’s positioning us well, they’re learning from the whitepapers themselves, etc. Thought you’d like to know!"
SHARON P. WILLIAMSON
"You are a true professional, and I was fortunate to work with you. I hope we can team up again soon."
DUKE HADDAD, ED.D., CFRE
Salvation Army, Indiana Division
Teresa Zumwald is also the author of three corporate history books:
"The University of Dayton Research Institute – Sponsored Research: 40 Years of Progress" (1999)
"Dayton Ink: The First Century of the Dayton Daily News" (1998)
"For the Love of Dayton: Life in the Miami Valley, 1796-1996" (1995) and the revised edition (2001)