Corporate Storytelling: Legacy Portfolio

Bylined stories, ghostwritten articles and online content written by Teresa Zumwald have appeared in the following magazines, journals, newspapers, internal and external publications, and websites:

  • Airport Consulting
  • Airport Magazine
  • Airport World
  • American City & County
  • ArcNews
  • At Your Service Magazine (Nexstar Network)
  • Campus Report (University of Dayton)
  • CENews.com
  • Civil Engineering News
  • Coastal Voice (ASBPA)
  • Dayton Daily News
  • Dayton Engineer (University of Dayton)
  • Diagnostic Medicine
  • Dimensions (University of Dayton)
  • Earth Observation Magazine
  • Erosion Control
  • Facility Management Journal
  • The Flame (Collett Propane)
  • Focus (Dayton Area Chamber of Commerce)
  • Futures (The Dayton Foundation)
  • Geo Info Systems
  • GIS World
  • Good News (The Dayton Foundation)
  • Government Technology
  • The Headliner (Winsupply)
  • The Industry Advocate (Ohio Society of Association Professionals)
  • International City Management Association Newsletter
  • lexisnexis.com (LexisNexis public website)
  • LNG Central (LexisNexis intranet)
  • Marine Technology Reporter
  • The Military Engineer
  • newhorizonstrategies.com
  • Noland Connections (Noland Company)
  • Ortho Insights: Orthopedic Updates for Referring Physicians
  • OSU onCampus (The Ohio State University)
  • Passenger Terminal World
  • placesinc.org
  • POB
  • Public Works
  • reaghandassociates.com
  • Smart Business Columbus
  • Smart Business Indianapolis
  • The Spirit (Winsupply)
  • Stormwater
  • Supply House Times
  • Technology First (Greater Dayton IT Alliance monthly magazine)
  • UD Quarterly (University of Dayton)
  • URISA News
  • Water Environment & Technology (WE&T) by WEFTEC
  • winsupplyinc.com
  • woolpert.com
  • workflowone.com


“This article looks great and is depicted perfectly.”

Grand Junction Winwater

"This is really good with great quotes! Thanks for doing this article. You did a fabulous job, Teresa!"

The Dayton Foundation

“Thank you again for allowing us to collaborate with Teresa Zumwald on the recent leak detection article. Teresa was a joy to work with and the article turned out great.”


Articles & Interviews

Serve as managing editor and chief copywriter for a quarterly corporate magazine for 6,000 employees nationwide.

Interview donors, teachers and other stakeholders to tell stories in fundraising fliers that persuade previous and prospective donors to give generously to a nonprofit multiple times a year.

Interview 13 subject matter experts and write a trade magazine article that tells the client’s success story through the eyes of the "client’s clients."

“Looks good! So good!!! Thank you, no edits needed.”

New Horizon Strategies

"You definitely have a way about getting us to talk it up during the interview. You did an excellent job pulling all the details into a well-written article. It has been a pleasure working with you."


"Our compliments to you on how you grasped the Legrand story. Great work!"

Legrand North America

Content & Collateral


Design a custom infographic story of a proprietary, 10-step process that helps people improve their quality of life at home. This four-page piece, created for a service company in the Carolinas, was designed for three audiences: people who want to live in place as they age, families who want multigenerational living, and individuals with physical limitations or disabilities. The piece engages readers so they can discover the amenities and possibilities in a "forever home." 


Design a custom infographic story that explains, step-by-step, how HVAC installation shops can get started with an exclusive, custom-installation kitting service offered by a local wholesaler in Minnesota. This story is told using three primary elements – key headlines, minimal body copy and custom illustrations – to appeal to busy decision makers who need to understand how the service works in the field before they make a buying decision.  

Educate minority partners about business preparedness and succession planning by writing and designing an eight-page booklet created specifically for face-to-face meetings.

Develop the creative concept and then execute the design and development of an 80-page event program and resource guide for a biennial strategic planning meeting and vendor showcase.

Quantify key accomplishments and share stories illustrating how a global company inspired change in local communities throughout the world via its corporate social responsibility efforts in six areas: Rule of Law, Community, Customers and Suppliers, Governance, Employees and the Environment.

Interview engineers and other subject matter experts to make a case to the public about the need to modernize the Muskingum River Basin.

Educate the public about the importance of healthy beaches and the need for beach nourishment on U.S. beaches.

Create a Report Card and Impact Statement illustrating year-over-year progress to inform donors and stakeholders about how a nonprofit is helping the community.

Design a trade show booth and custom marketing materials, including a direct mail letter and lead generation card, to engage trade show attendees before, during and after the event.

Disrupt the marketplace with a bold conference campaign – featuring a lightbox exhibit, pre- and post-conference emails, a landing page and a lead generation card – for attracting new association members.

Develop a company overview brochure, a new product brochure and a niche service brochure to reposition a B2B service company in the marketplace.

Work with a chief executive to develop an overview brochure for attracting entrepreneurs to a technology accelerator and business incubator.

"I have to tell you how really impressed I am … I know you worked under a lot of pressure and with very tight deadlines. This product far exceeds my dreams and expectations."


"I commend you on the excellent job you did as writer and copy developer for the brochure ‘Troubled Waters: A National Call for Renewal.’ The level of cooperation with my staff was remarkable, and you and the rest of your team were very professional."

U.S. Army Corps of Engineers, Huntington District

“Thanks for all of your work on this. It's really coming together.”

Homes for Life

Websites & White Papers

Develop a new site map and website copy to appeal to a diverse audience: people who want to live in place as they age, families who want multigenerational living and individuals with physical limitations. Develop brand messaging; define a "home for life"; highlight top design features for accessible homes; help site visitors distinguish between accessible modular homes and accessible site-built homes; tell an infographic story about The HFL Process; feature the credentials of the expert staff; tell the owner's origin story.      

Sample, internal website page 1: This page highlights top design features in an accessible home. 

Sample, internal website page 2: This page highlights the 10-step process for serving families who need an accessible home for life. 

Rewrite website content for a professional coach to make it engaging and audience-focused, with compelling stories, headlines, subheads, bullets and callouts.

Recommend a new website concept for an IT service provider and write new content so it is clear, concise and without corporate jargon.

Start from scratch to help an entrepreneur imagine a site for her new business. Interview client for site content; tell stories to compel business owners to engage with this experienced problem solver.

Interview subject matter experts to write three white papers, downloadable on a service provider’s website, for lead generation.

Develop a proprietary sales training manual – with fundamentals, tips and tools – to help salespeople at all levels in wholesale distribution make sales calls with confidence.

Develop a proprietary, comprehensive, step-by-step blueprint to help wholesale distributors succeed in the highly competitive commercial water heater emergency replacement market.

"One word on your proposed site map: LOVE. Talk to you soon!"

New Horizon Strategies

"We did a marketing survey of Field Sales recently and are getting better uptake on the whitepapers than I had even hoped for. Many nice comments about how their customers are enjoying them. It’s positioning us well, they’re learning from the whitepapers themselves, etc. Thought you’d like to know!"

Taylor Corporation

"You are a true professional, and I was fortunate to work with you. I hope we can team up again soon."

Salvation Army, Indiana Division


Teresa Zumwald is also the author of three corporate history books:

"The University of Dayton Research Institute –  Sponsored Research: 40 Years of Progress" (1999)

"Dayton Ink: The First Century of the Dayton Daily News" (1998)

"For the Love of Dayton: Life in the Miami Valley, 1796-1996" (1995) and the revised edition (2001)