Corporate Storytelling: Legacy Portfolio
Serve as managing editor and chief copywriter for a quarterly corporate magazine for 6,000 employees nationwide.
Interview donors, teachers and other stakeholders to tell stories in fundraising fliers that persuade previous and prospective donors to give generously to a nonprofit multiple times a year.
Interview 13 subject matter experts and write a trade magazine article that tells the client’s success story through the eyes of the "client’s clients."
CUSTOM INFOGRAPHIC STORY
Design a custom infographic story of a proprietary, 10-step process that helps people improve their quality of life at home. This four-page piece, created for a service company in the Carolinas, was designed for three audiences: people who want to live in place as they age, families who want multigenerational living, and individuals with physical limitations or disabilities. The piece engages readers so they can discover the amenities and possibilities in a "forever home."
CUSTOM INFOGRAPHIC STORY
Design a custom infographic story that explains, step-by-step, how HVAC installation shops can get started with an exclusive, custom-installation kitting service offered by a local wholesaler in Minnesota. This story is told using three primary elements – key headlines, minimal body copy and custom illustrations – to appeal to busy decision makers who need to understand how the service works in the field before they make a buying decision.
Educate minority partners about business preparedness and succession planning by writing and designing an eight-page booklet created specifically for face-to-face meetings.
Develop the creative concept and then execute the design and development of an 80-page event program and resource guide for a biennial strategic planning meeting and vendor showcase.
Quantify key accomplishments and share stories illustrating how a global company inspired change in local communities throughout the world via its corporate social responsibility efforts in six areas: Rule of Law, Community, Customers and Suppliers, Governance, Employees and the Environment.
Interview engineers and other subject matter experts to make a case to the public about the need to modernize the Muskingum River Basin.
Educate the public about the importance of healthy beaches and the need for beach nourishment on U.S. beaches.
Create a Report Card and Impact Statement illustrating year-over-year progress to inform donors and stakeholders about how a nonprofit is helping the community.
Design a trade show booth and custom marketing materials, including a direct mail letter and lead generation card, to engage trade show attendees before, during and after the event.
Disrupt the marketplace with a bold conference campaign – featuring a lightbox exhibit, pre- and post-conference emails, a landing page and a lead generation card – for attracting new association members.
Develop a company overview brochure, a new product brochure and a niche service brochure to reposition a B2B service company in the marketplace.
Work with a chief executive to develop an overview brochure for attracting entrepreneurs to a technology accelerator and business incubator.
Develop a new site map and website copy to appeal to a diverse audience: people who want to live in place as they age, families who want multigenerational living and individuals with physical limitations. Develop brand messaging; define a "home for life"; highlight top design features for accessible homes; help site visitors distinguish between accessible modular homes and accessible site-built homes; tell an infographic story about The HFL Process; feature the credentials of the expert staff; tell the owner's origin story.
Sample, internal website page 1: This page highlights top design features in an accessible home.
Sample, internal website page 2: This page highlights the 10-step process for serving families who need an accessible home for life.
Rewrite website content for a professional coach to make it engaging and audience-focused, with compelling stories, headlines, subheads, bullets and callouts.
Recommend a new website concept for an IT service provider and write new content so it is clear, concise and without corporate jargon.
Start from scratch to help an entrepreneur imagine a site for her new business. Interview client for site content; tell stories to compel business owners to engage with this experienced problem solver.
Interview subject matter experts to write three white papers, downloadable on a service provider’s website, for lead generation.
Develop a proprietary sales training manual – with fundamentals, tips and tools – to help salespeople at all levels in wholesale distribution make sales calls with confidence.
Develop a proprietary, comprehensive, step-by-step blueprint to help wholesale distributors succeed in the highly competitive commercial water heater emergency replacement market.
"The University of Dayton Research Institute – Sponsored Research: 40 Years of Progress" (1999)
"Dayton Ink: The First Century of the Dayton Daily News" (1998)
"For the Love of Dayton: Life in the Miami Valley, 1796-1996" (1995) and the revised edition (2001)
