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Brand messaging

Crisis or disruption? You may be using the wrong playbook for leadership communication right now

An internet search on “COVID-19 crisis” produced 901 million results on Google in half a second this week. So it’s no wonder that many CEOs and business leaders are viewing COVID-19 through the lens of a crisis and applying crisis communication principles and practices to their leadership communication. The word “crisis” is prolific on COVID-19 […]

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Want to jump-start great brand messaging? Write a strong core message 

In two years, we’ve completed a half-dozen brand messaging projects for B2B and B2C companies ranging from professional services firms to associations, coaching firms and consultants. We’ve found that when a company is new or rapidly changing, developing or revamping great brand messaging becomes a high priority for the firm. It’s work that’s typically required ahead […]

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B2B brand messaging: Are you overlooking your ground truth?

B2B companies that are growing and changing need to pause, revisit and rewrite their B2B brand messaging if it doesn’t tell the current truth about who they are, what they do and why — and how they do it differently than any of their competitors. What’s the best way to do that? If you are […]

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The biggest mistake teams make when collaborating to write high-stakes brand content

The client on the end of the line was desperate. The clock was ticking, and internal attempts to write high-stakes brand content as a team weren’t working. Could I assist? I met with the client to discuss the scope of work. “What writing process have you used to work with the subject matter experts on […]

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Your new website: Are you putting lipstick on a pig?

Yet again this week – for the third time in six months – I heard another colleague complain about a problem threatening her company’s reputation, sales and future growth: “Our new website design? “It’s so AWESOME!  “We absolutely LOVE our website design firm, and the new look and feel they created for us. “But our […]

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