Corporate storytelling

If your speech doesn’t flow, what could be wrong? What’s getting in the way? Discover what you need to look for — and cut out of your remarks — to make your keynote speech flow even better for your audience. It was Ernest Hemingway who said: “The only kind of writing is rewriting.” That proclamation […]

Are you feeling stuck when it comes to public speaking? If so, you might be in your own way. Read on to discover how to improve public speaking by doing one simple thing to get out of your own way – and stay out of your own way – the next time you speak.   […]

Are you overwhelming audiences with flotsam and jetsam in your B2B communications? Now overflowing the inboxes of leaders at all levels are hourly announcements of online meetings, webinars and virtual events we “must attend” as we figure out how to do business in a world stricken by the coronavirus. All of us now have a […]

In two years, we’ve completed a half-dozen brand messaging projects for B2B and B2C companies ranging from professional services firms to associations, coaching firms and consultants. We’ve found that when a company is new or rapidly changing, developing or revamping great brand messaging becomes a high priority for the firm. It’s work that’s typically required ahead […]

B2B companies that are growing and changing need to pause, revisit and rewrite their B2B brand messaging if it doesn’t tell the current truth about who they are, what they do and why — and how they do it differently than any of their competitors. What’s the best way to do that? If you are […]

When you tell a corporate story — no matter what it’s about — do you delight with details? Details can turn a boring story into an intensely interesting one so that readers are intrigued enough to keep on reading. Here are excerpts from a corporate story about a company planning a major move to a […]

Stories that make readers feel something are more likely to be remembered. So check your corporate storytelling for basic human emotions. Noted psychologist Robert Plutchik said there are eight primary emotions along with secondary and tertiary emotions. The eight primary emotions are: Joy Trust Fear Surprise Sadness Disgust Anger Anticipation Let’s look at an example. In a […]

Corporate storytelling must have a business purpose and a business context. Do you know your story’s WHY or reason for being? Try this formula:  Fill in the blanks of the following sentence to create a purpose statement that will guide your corporate storytelling from start to finish.   The purpose of this story is to show how […]

Corporate stories are no different than any other story. They simply have a business purpose and a business context. When it comes to corporate storytelling, it’s important to know and apply the basics — whether you’re writing B2B articles, interviews, content, collateral, websites or white papers. Here are five corporate storytelling fundamentals you should know. Who are the characters in […]

When is a corporate story more than just a story? When it’s conceived and written with purpose: to help a CEO advance his or her top priorities for the organization. This month I ran a little experiment by reviewing corporate stories written for an organizational client over the last 16 months. I wanted to take […]