Corporate storytelling

Content not purposely designed to be remembered is easily forgotten. If you’ve ever listened to a panel discussion and left the room wondering what you’d just learned, you know this to be true (perhaps more often than you like to admit). This post explains why panels are especially vulnerable to the Ebbinghaus Forgetting Curve, and […]

Are you working on a signature talk, keynote speech or book so you can share your Big Idea with the world? Take note: You may be missing important perspectives that aren’t yet visible. The fix: Invite one or more trusted thought partners to stress-test your Big Idea — and uncover the gaps you can’t see […]

The key to nailing a difficult point – and creating meaning that lasts – often lies just beneath the surface, in a story a leader has never told. When a thought partner uncovers that story and helps a leader find the courage to say what’s unsaid, everything changes. The message sticks. It resonates. It lasts. […]

If your speech doesn’t flow, what could be wrong? What’s getting in the way? Discover what you need to look for — and cut out of your remarks — to make your keynote speech flow even better for your audience. It was Ernest Hemingway who said: “The only kind of writing is rewriting.” That proclamation […]

Are you feeling stuck when it comes to public speaking? If so, you might be in your own way. Read on to discover how to improve public speaking by doing one simple thing to get out of your own way – and stay out of your own way – the next time you speak. “Get […]

Are you overwhelming audiences with flotsam and jetsam in your B2B communications? Now overflowing the inboxes of leaders at all levels are hourly announcements of online meetings, webinars and virtual events we “must attend” as we figure out how to do business in a world stricken by the coronavirus. All of us now have a […]

In two years, we’ve completed a half-dozen brand messaging projects for B2B and B2C companies ranging from professional services firms to associations, coaching firms and consultants. We’ve found that when a company is new or rapidly changing, developing or revamping great brand messaging becomes a high priority for the firm. It’s work that’s typically required ahead […]

B2B companies that are growing and changing need to pause, revisit and rewrite their B2B brand messaging if it doesn’t tell the current truth about who they are, what they do and why — and how they do it differently than any of their competitors. What’s the best way to do that? If you are […]

When you tell a corporate story — no matter what it’s about — do you delight with details? Details can turn a boring story into an intensely interesting one so that readers are intrigued enough to keep on reading. Here are excerpts from a corporate story about a company planning a major move to a […]

Stories that make readers feel something are more likely to be remembered. So check your corporate storytelling for basic human emotions. Noted psychologist Robert Plutchik said there are eight primary emotions along with secondary and tertiary emotions. The eight primary emotions are: Joy Trust Fear Surprise Sadness Disgust Anger Anticipation Let’s look at an example. In a […]