Corporate storytelling

Do you rely on electronic communication as your “first touch” when marketing to prospective customers or clients? If so, consider applying Robert Cialdini’s Six Principles of Influence when crafting your message, and see if you get better results. Every day HR pros around the country recruit “passive” candidates by sending targeted emails and LinkedIn messages […]

Think about the last story you wrote. Did you get a bunch of high-fives? Did you hear things like, “Wow – thanks! That was such a great story!” Or did you hear absolutely nothing? If so, that can be telling. Perhaps the problem lies in how you interview your sources. 1. Do you settle for […]

Getting ready to interview a hesitant or harried source for your company’s or client’s next big story? Job 1 is creating the right environment so your source feels comfortable sharing information. Here are 13 ways to create a good rapport with your story sources – right upfront. 1. Tell a source you simply want to […]