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B2B communications

7 corporate speech coaching tips to help leaders get better on camera

Unhappy with your performance during your last virtual presentation? Follow these corporate speech coaching tips to the letter if you want your next virtual talk to go better.   2020 was the year that leaders at all levels had to learn – and fast! – how best to connect with their audiences on camera. Maybe […]

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Speeches gone wrong: Here’s why your audience can’t remember what you said

Learn the one thing you must do as a speaker to avoid epic fails (aka speeches gone wrong).   I was doing some catch-up work last week and tuned in to a recorded virtual presentation on a timely business topic delivered by an executive a few weeks ago. I tried to pay attention (really I […]

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How to start a virtual presentation

Working on a speech for a virtual audience? Give your creative juices a jolt with these five ideas for a fresh approach to your opening lines.   Getting a virtual audience on the edge of their virtual seats is no small feat.   The best presenters agonize over their opening lines – and rightly so! […]

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One of the best public speaking resources that leaders overlook

Your conference keynote may miss the mark if you forget to tap one of the best public speaking resources available to every speaker right now.   The email arrived late on a Monday evening: “I have to prepare the closing keynote speech at a prestigious annual conference for more than 1,000 technical professionals online. I’m […]

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Notable, quotable lines of inspirational leadership that Lincoln wrote (but never spoke)

Inspirational leadership is what CEOs and business leaders everywhere strive constantly to provide. When leaders find themselves struggling to find just the right words, often it is helpful to go back in history for some quiet study and reflection.   Abraham Lincoln is the first of four U.S. presidents examined in Doris Kearns Goodwin’s 2018 book, […]

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You might be missing this in your virtual keynote presentation

Don’t give in to temptation. All those digital tools available for your virtual keynote presentation should complement – not replace – time-tested methods to engage and persuade your audience.   No doubt you’ve been attending virtual events these days. Perhaps you’ve even delivered a virtual keynote presentation as more business is conducted online. Around the […]

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How to adapt your keynote speech for a virtual event

The fate of your keynote speech has been up in the air for weeks, and today you finally got the word: That association meeting or annual conference you were eagerly anticipating will now be a virtual event because the coronavirus remains a threat.   What does that mean for you and your keynote speech? You […]

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Why B2B communications must get leaner in light of coronavirus

Are you overwhelming audiences with flotsam and jetsam in your B2B communications? Now overflowing the inboxes of leaders at all levels are hourly announcements of online meetings, webinars and virtual events we “must attend” as we figure out how to do business in a world stricken by the coronavirus. All of us now have a […]

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5 ways to improve your public speaking when presenting from home

Getting ready to make a work presentation from home in light of COVID-19? You will come off more polished if you follow these five tips to improve your public speaking. 1. Think People right now are being bombarded with urgent messages from everywhere. Don’t waste their time. Think about what you want and need to […]

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Want to jump-start great brand messaging? Write a strong core message 

In two years, we’ve completed a half-dozen brand messaging projects for B2B and B2C companies ranging from professional services firms to associations, coaching firms and consultants. We’ve found that when a company is new or rapidly changing, developing or revamping great brand messaging becomes a high priority for the firm. It’s work that’s typically required ahead […]

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