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B2B communications

One of the best public speaking resources that leaders overlook

Your conference keynote may miss the mark if you forget to tap one of the best public speaking resources available to every speaker right now.   The email arrived late on a Monday evening: “I have to prepare the closing keynote speech at a prestigious annual conference for more than 1,000 technical professionals online. I’m […]

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Notable, quotable lines of inspirational leadership that Lincoln wrote (but never spoke)

Inspirational leadership is what CEOs and business leaders everywhere strive constantly to provide. When leaders find themselves struggling to find just the right words, often it is helpful to go back in history for some quiet study and reflection.   Abraham Lincoln is the first of four U.S. presidents examined in Doris Kearns Goodwin’s 2018 book, […]

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You might be missing this in your virtual keynote presentation

Don’t give in to temptation. All those digital tools available for your virtual keynote presentation should complement – not replace – time-tested methods to engage and persuade your audience.   No doubt you’ve been attending virtual events these days. Perhaps you’ve even delivered a virtual keynote presentation as more business is conducted online. Around the […]

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How to adapt your keynote speech for a virtual event

The fate of your keynote speech has been up in the air for weeks, and today you finally got the word: That association meeting or annual conference you were eagerly anticipating will now be a virtual event because the coronavirus remains a threat.   What does that mean for you and your keynote speech? You […]

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Why B2B communications must get leaner in light of coronavirus

Are you overwhelming audiences with flotsam and jetsam in your B2B communications? Now overflowing the inboxes of leaders at all levels are hourly announcements of online meetings, webinars and virtual events we “must attend” as we figure out how to do business in a world stricken by the coronavirus. All of us now have a […]

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5 ways to improve your public speaking when presenting from home

Getting ready to make a work presentation from home in light of COVID-19? You will come off more polished if you follow these five tips to improve your public speaking. 1. Think People right now are being bombarded with urgent messages from everywhere. Don’t waste their time. Think about what you want and need to […]

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Want to jump-start great brand messaging? Write a strong core message 

In two years, we’ve completed a half-dozen brand messaging projects for B2B and B2C companies ranging from professional services firms to associations, coaching firms and consultants. We’ve found that when a company is new or rapidly changing, developing or revamping great brand messaging becomes a high priority for the firm. It’s work that’s typically required ahead […]

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B2B brand messaging: Are you overlooking your ground truth?

B2B companies that are growing and changing need to pause, revisit and rewrite their B2B brand messaging if it doesn’t tell the current truth about who they are, what they do and why — and how they do it differently than any of their competitors. What’s the best way to do that? If you are […]

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Why so many corporate stories are boring

When you tell a corporate story — no matter what it’s about — do you delight with details? Details can turn a boring story into an intensely interesting one so that readers are intrigued enough to keep on reading. Here are excerpts from a corporate story about a company planning a major move to a […]

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Why you should focus on feelings in B2B storytelling

Stories that make readers feel something are more likely to be remembered. So check your corporate storytelling for basic human emotions. Noted psychologist Robert Plutchik said there are eight primary emotions along with secondary and tertiary emotions. The eight primary emotions are: Joy Trust Fear Surprise Sadness Disgust Anger Anticipation Let’s look at an example. In a […]

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