audience

Your authority alone may earn you the right to speak. But whether people believe you is earned as you speak. Moment by moment, your audience is judging your character, credibility and executive presence — and deciding whether to trust you. Aristotle gave us a practical framework to shape those perceptions. Here’s how to use it. […]

Have you ever poured your heart into a speech or business presentation – only to realize later that your audience didn’t get it (or didn’t care)? That’s a lost and wasted opportunity. And it happens when you focus only on what YOU want to say instead of WHO you’re saying it to. Here’s how risk-taking […]