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Speeches and presentations

Speak to persuade: Apply ethos, logos, pathos

A longtime client recently asked me to lead a “train the trainer” workshop for subject matter experts – in accounting, IT, credit, purchasing and other business services – so these folks could improve the content and delivery of their professional presentations. All 40 of these experts-turned-presenters shared the same goal: To persuade their audiences to […]

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The ripple effect of a great speech

A great speech is far more than a fleeting moment on stage. Instead, a great speech has the power to set a ripple effect in motion, creating a profound impact not just today, but in the weeks, months and even years ahead. The ripple effect you create with your next great speech might be felt […]

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How to craft a speech for behavior change

Do you speak in public – at your company, for your industry or in your community? Are you eager to share a great idea that will create a new future for everyone in your audience – if only you can convince them to act? Here are top tips and advice for public speakers who need […]

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Stage fright solved (the #1 fix from an executive public speaking coach)

Do you avoid public speaking because you sometimes experience stage fright? Is your fear of stage fright holding you back on the job? Do you want a simple fix to solve stage fright forever? If so, take advice from an executive public speaking coach who once suffered from stage fright – and then discovered the […]

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3 pro tips: Strategic communication for executives eager to shine on panels and fireside chats

Even the most polished executives on a panel or fireside chat can lose an audience if they slip into bad habits – like diving deep into complexities, giving long-winded answers and delivering responses that sound like lectures. Strategic communication for executives is essential if you want to shine on panels and fireside chats. In this […]

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10 ways to create emotional connections with your audience when you speak in public

Human decision making is emotional – not logical. If you want your strategic messaging to change the way your audience thinks or behaves, logic alone will never cut it – no matter how many proof points you have. The way ahead is to create emotional connections with your audience so that people care, remember what […]

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How to elevate yourself as a leader when you speak in public

Last week, 20 executive communication professionals from across the U.S. earned a certificate in strategic executive communication from the Executive Communication Council. I was one of these 20 fortunate professionals in the inaugural class of March 2025. We became Leadership Communication Academy-certified after absorbing and internalizing 16+ hours of disciplined, structured, rigorous instruction delivered by […]

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3 speeches you haven’t heard of that changed the world

Speeches created and delivered as part of a leader’s strategic executive communication often pave the way for change – just like these three historical speeches did. Chances are you’ve never heard of the speeches below, even though the speakers who delivered them are well-known. Take a look at what can happen in the world when […]

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5 strategies for opening your speech with impact

The decision is daunting: “Precisely HOW should I open my speech? “What should I say first? “How can I engage the audience – and make an impact – right upfront?” Study the opening lines of these award-winning speeches from the Cicero Speechwriting Awards competition to learn five strategies often used by speechwriters delivering custom speechwriting […]

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35 years young: A look back at Zumwald & Company

Thirty-five years ago today – Oct. 30, 1989 – I received my first signed contract to deliver professional communications services, officially establishing Zumwald & Company in Ohio. As I tell people today, it was an experiment that has never ended. Looking back, there have been many milestones and lessons learned that seem appropriate to reflect […]

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