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Speeches throughout history that inspired action (part 2)

Want to motivate yourself as a public speaker? Read motivational speeches that inspired action. This is part two of a five-part series showcasing speeches throughout history that changed the world.   SPEECH: “The luckiest man on the face of this earth” SPEECH DATE: July 4, 1939 SPEAKER: Lou Gehrig BIG IDEA: I am grateful for the […]

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Speeches throughout history that inspired action (part 1)

Want to motivate yourself as a public speaker? Read motivational speeches that inspired action. This is part one of a five-part series showcasing speeches throughout history that changed the world.   SPEECH: “Give me liberty, or give me death!” SPEECH DATE: March 23, 1775 SPEAKER: Patrick Henry BIG IDEA: We can no longer hope for peaceful […]

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7 meaningful ways executive speech coaching can help you

Whether you’re an executive or a budding leader, here’s why you should invest in executive speech coaching.   The other day I got a call from a business leader who’d just agreed to speak at a conference of peers in the fall. While she’s spoken in public occasionally, she confessed that this time, she was […]

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Your quick guide to effective public speaking

Are you getting ready to speak in public for the first time? Or perhaps you speak in public now and then but would like a fast refresher on how to make your next speech come off poised, polished and professional? Here’s your quick and easy guide to effective public speaking – complete with nine simple […]

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Why your C-suite needs to use the same public speaking coach

A C-suite that’s looking to elevate itself should look no further than its public speaking coach. Why? Because executives and others who learn how to be better public speakers can improve their value by as much as 50 percent, according to billionaire Warren Buffett. That’s the nugget he gave to a roomful of Columbia University […]

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Why so many corporate stories are boring

When you tell a corporate story — no matter what it’s about — do you delight with details? Details can turn a boring story into an intensely interesting one so that readers are intrigued enough to keep on reading. Here are excerpts from a corporate story about a company planning a major move to a […]

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Why you should focus on feelings in B2B storytelling

Stories that make readers feel something are more likely to be remembered. So check your corporate storytelling for basic human emotions. Noted psychologist Robert Plutchik said there are eight primary emotions along with secondary and tertiary emotions. The eight primary emotions are: Joy Trust Fear Surprise Sadness Disgust Anger Anticipation Let’s look at an example. In a […]

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How to pinpoint the purpose of your corporate story

Corporate storytelling must have a business purpose and a business context. Do you know your story’s WHY or reason for being? Try this formula:  Fill in the blanks of the following sentence to create a purpose statement that will guide your corporate storytelling from start to finish.   The purpose of this story is to show how […]

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Do you know the 5 fundamentals of corporate storytelling?

Corporate stories are no different than any other story. They simply have a business purpose and a business context. When it comes to corporate storytelling, it’s important to know and apply the basics — whether you’re writing B2B articles, interviews, content, collateral, websites or white papers. Here are five corporate storytelling fundamentals you should know. Who are the characters in […]

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How to gain back more time for deeper strategic thinking

If you’re an executive, you’re likely giving speeches and presentations with important messages related to your company’s mission, vision and expectations for your team. But how effective and efficient are your speeches and presentations? Take this simple quiz to find out. First, think about the last speech or presentation you gave on mission, vision or […]

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