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What to look for in audience surveys after you deliver a keynote speech

If you deliver a keynote as part of a larger meeting or conference, sending out a quick survey right afterward is a great way to begin judging whether your message has begun to resonate with your audience. After the surveys come back, it’s well worth your time not only to review the quantitative results but […]

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3 mandatory elements of truly motivational speeches

Speakers deliver motivational speeches for one reason: to provide the insight, guidance and encouragement people need to achieve a defined goal.  For a B2B company, that goal might be taking risks to innovate and then launch an exciting new product – or responding fast to build on momentum gained in a niche market. But unless […]

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Memorable corporate storytelling (what every CEO wants more of)

When is a corporate story more than just a story? When it’s conceived and written with purpose: to help a CEO advance his or her top priorities for the organization. This month I ran a little experiment by reviewing corporate stories written for an organizational client over the last 16 months. I wanted to take […]

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Speechwriting services: Is your speechwriter in the driver’s seat?

Executives who need speechwriting services will typically approach the engagement in one of two ways: They’ll either have a rather clear idea of what they want to say — or they won’t, so they’ll begin by sharing ideas that are literally all over the place. It’s the speechwriter’s job to help their speakers vet their original […]

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How to write an award-winning speech

Every speaker I know wants to write and deliver an award-winning speech. But what makes a speech award-winning? The best of the best? Worthy of recognition or a prize (like a standing ovation, perhaps)? It boils down to three simple things: An award-winning speech innovates. An award-winning speech communicates. An award-winning speech resonates. Let’s dig […]

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A 5-step writing process for better B2B communications

When your team has to write a high-stakes document such as a white paper, e-book or case statement, what’s your approach? How do you avoid going in multiple directions and producing an endless number of drafts? How do you get input and feedback from leaders on your team — and be efficient at the same […]

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Executive communications: Is your speechwriter putting you on the spot?

CEOs and other leaders who’ve never worked with a speechwriter before sometimes wonder about the process. “How will this speechwriter get my ideas to resonate with the audience I need to influence?”   It’s an important question in executive communications. Because when you work with a speechwriter, it’s the speechwriter’s job to do the hard […]

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Public speaking tip: Don’t throw too much stuff at your audience

Have you ever heard a speaker say this? “Today I’m going to share a lot of information with you about Topic X, and I apologize in advance for throwing so much stuff at you all at once – but it’s all very important.” Yikes. Sharing a lot of “stuff” without a clear message or main […]

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1 thing you must do after your keynote presentation is over

A couple months ago, I’d written a keynote presentation for an executive who needed to travel across the country to deliver it at a major industry conference attended by peers, partners and competitors. Several days had passed, and I hadn’t heard anything. I was wondering how his keynote presentation went since he’d been under the […]

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Ethics in public speaking (don’t do this to cure writer’s block)

Sometimes speakers like to put some initial thoughts on paper for their speechwriters to use as a starting point. It’s the speechwriter’s job to first decide whether this material should be used, and if so, how it should be used. Yes, I’m talking about ethics in public speaking. Here’s a true story: Recently I wrote a speech for […]

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